Posts Tagged ‘Boom’

(Image courtesy Captain Grooviss)

(Image courtesy Captain Grooviss)

 

Hard cider sales are showing remarkable growth in the U.S. market as new brands inject dynamism into the category. Eagerly tapping into the trend, brewers including Boston Beer Co., MillerCoors, Anheuser-Busch InBev and others have all jumped into the cider pool.

The U.S. market’s top 10 cider brands increased by 62.6% to 9.58 million 2.25-gallon case depletions in 2012, according to Impact Databank. Most major brands, particularly domestic entrants, showed double-digit increases, including category leader Woodchuck, which grew 25% to 2.53 million 2.25-gallon cases.

Boston Beer Co. launched its Angry Orchard brand in 2011, and it did just 40,000 cases in that year. But last year it gained national distribution and grew to within striking distance of Woodchuck, hitting 2.2 million cases.

In February 2012, MillerCoors’ Tenth and Blake craft-import unit purchased Crispin Cider Company of Minneapolis. Crispin, which was launched in 2008, quickly gained a presence beyond its regional base once MillerCoors took over. Last year, brand volume more than doubled to 714,000 cases.

 

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The Chinese cheese and wine boom.

The Chinese cheese and wine boom.

 

Optimistic Cheese Producers See China As Golden Opportunity

 

Following the broader trends in luxury retail, the Chinese palate has increasingly become open to more Western flavors including French wine and spirits, and more recently, imported cheeses. After all, what pairs better with fragrant French wine than a wedge of pungent imported cheese? Not too long ago, such a pairing would have been unfamiliar to all but the wealthiest or most well-traveled Beijing or Shanghai resident. However, as imported wine demand in China has continued to rise — the country imported 200 million liters of wine in the first six months of 2012 – and the foreign cheese market grows more optimistic with every bite, the two industries may be facing two very different futures.

As China Daily reported this week, a growing appetite for… read on