Posts Tagged ‘Booming’

 

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The Internet is blossoming into quite the virtual vineyard.

Online wine options are everywhere, from flash sale sites like Lot18 offering daily deals to Facebook prodding you to send a little something for Aunt Suzy’s birthday. And now there’s a new generation of startups such as Club W, which adds a little algorithm to your Albarino, using surveys and ratings to figure out what you might like to drink next.

 

Advertisement ..The click-and-sip approach seems to be catching on, says Jeff Carroll of ShipCompliant, a Boulder, Colo.-based company that helps wineries comply with shipping laws. “Wine is a unique product and it lends itself well to the social aspects of the Internet in terms of discovery.”

 

Online sales have been around for a while, with individual wineries selling wine through their websites, a practice that has become more prevalent as more states relax Prohibition-era laws that had banned alcohol shipments.

 

Today, only seven states have an outright ban on direct-to-consumer shipping, though some of the states that do allow shipping have various restrictions, and 89 percent of the U.S. population has access to direct-to-consumer sales, according to Steve Gross of the San Francisco-based Wine Institute, a trade association.

 
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(Image courtesy of Martin Philbey)

(Image courtesy of Martin Philbey)

 

A soaring Australian dollar, cash-rich mining industry and continuous in-store promotional discounts has led Australians to develop a serious thirst for Champagne.

In 2011, Champagne sales in Australia jumped by more than 30% to 4.8 million bottles.

With the average Champagne consumer in their late thirties, in Australia Champagne is often enjoyed at outdoor social gatherings such as horse racing, weddings and festivals, where it is drunk as an apéritif without food, meaning sales tend to be seasonal.

In Australia, twice as many people buy Champagne to drink themselves rather than to offer as a gift, with women accounting for 66% of the consumption.

The state of New South Wales alone accounts for 37% of Champagne consumption and Sydney’s “diamond collective” –  women in their 20s, 30s and 40s with high incomes, is its heartland.
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