Posts Tagged ‘boxed wine’

MOTÖRHEAD Releases bag-in-box Shiraz (by Lucy Shaw)

Posted: February 4, 2013 by Johan Botha in Celebrities, Wine, World wine news
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Motorhead wine in a box.

 

 

British heavy metal group Motörhead has released a bag-in-box Shiraz modelled to look like a guitar amplifier.

Motörhead Sacrifice Shiraz, the first bag-in-box wine to be produced by a band, has been designed specifically to appeal to the BIB-friendly Swedish market.

“Around 60% of the wine consumed in Sweden is from bag-in-box, which makes Sweden the world’s largest consumer of boxed wine.

Read on …