South Africa exports set new record (by Harpers.co.uk)

Record exports for SA Wine in 2012!

 

South Africa smashed its previous record to export the largest amount of wine to date in 2012.

 

The 417 million litres exported last year is a 17% increase on 2011 and 10 million more than the previous record set in 2008.

 The record export year is the result of favourable currency rates, as well as a significant drop in the harvests of competitor regions including Europe, South America, Australia and New Zealand.

 

Bulk exports made up 59% of volumes as local producers strived to compete globally and meet market demands.
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• South Africa celebrates record 2012 (by thedrinksbusiness.com)

South Africa celebrates record 2012 (by thedrinksbusiness.com)

Sue Birch.

 

Record export figures in 2012 have prompted optimistic reports from South Africa after years of concern over the country’s rising balance of bulk wine shipments.

As Wines of South Africa confirmed exports of 417 million litres in 2012, beating the previous record of 407m litres in 2008 and representing a 17% increase on 2011, the organisation’s CEO Su Birch outlined the reasons for this strong performance.

“The record levels are the result of a more favourable currency, as well as the global shortage of wines, stemming from a significant drop in the recent harvests of competitor wine-producing nations in Europe, Latin America, Australia and New Zealand,” she explained.

As South Africa’s producers prepare for the 2013 harvest, Birch suggested a cautiously positive outlook, noting: “At this stage, all indications are that this year’s local crop could be the third biggest in recorded history.
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