Posts Tagged ‘celebrity’

American rapper Nicki Minaj.

American rapper Nicki Minaj.

 

Outspoken American rapper Nicki Minaj is the latest to profit from the ‘Moscato madness’ boom in the US, having become part owner of Moscato brand Myx Fusions.

The songwriter and TV star, known for her outlandish outfits, has been made the face of the brand, which specialises in fruit-infused single serve Moscato.

“I’m so excited to team with Myx. I have no doubt that it will be number one.

“It’s a great tasting product that people will love. It’s not even a hard sell. Myx Fusions gives us an opportunity to revolutionise the wine industry,” she said.

Priced at $4 bottle, Myx Fusions is currently available in New York, Los Angeles and Las Vegas, and there are plans to roll out the Moscato across the US.
The Myx Fusions range
“The collaboration between Nicki Minaj and Myx Fusions is a game changer,” said Mona Scott-Young, chief marketing officer for the brand.

Read on …

The popular, Guy Fieri.

The popular, Guy Fieri.

 

Guy Fieri, a celebrity chef known for his rowdy personality, spiky hair and love of roadside diners, is adding an unexpected venture to his mix: winemaking.

The star of the Food Network series “Diners, Drive-Ins and Dives” has bought a five-acre vineyard of pinot noir grapes in the Russian River Valley appellation and submitted an application to open a wine tasting room on Willowside Road.

“Ever since I moved to Sonoma County and saw all this incredible environment of wine, from the agricultural side of it to the business side of it, to the community involvement side of it … I’ve just been in awe,” Fieri said Friday. “So my wife and I were talking about it, and saying, ‘Can we do that some day?’”

Fieri bought the property last year. In his first vintage, 2012, he sold his grapes to Jackson Family Wines for its La Crema brand and to Williams Selyem winery in Healdsburg, which both have had long-term contracts to purchase grapes from the vineyard.

He has initiated organic farming methods on the vineyard and is… read on