Posts Tagged ‘chief marketing’

American rapper Nicki Minaj.

American rapper Nicki Minaj.

 

Outspoken American rapper Nicki Minaj is the latest to profit from the ‘Moscato madness’ boom in the US, having become part owner of Moscato brand Myx Fusions.

The songwriter and TV star, known for her outlandish outfits, has been made the face of the brand, which specialises in fruit-infused single serve Moscato.

“I’m so excited to team with Myx. I have no doubt that it will be number one.

“It’s a great tasting product that people will love. It’s not even a hard sell. Myx Fusions gives us an opportunity to revolutionise the wine industry,” she said.

Priced at $4 bottle, Myx Fusions is currently available in New York, Los Angeles and Las Vegas, and there are plans to roll out the Moscato across the US.
The Myx Fusions range
“The collaboration between Nicki Minaj and Myx Fusions is a game changer,” said Mona Scott-Young, chief marketing officer for the brand.

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