Posts Tagged ‘Demi’

 

Russian consumers have yet to embrace brut sparkling wine despite the efforts of one of the country’s top fizz producers to lure drinkers away from demi-doux.
Speaking at the London International Wine Fair at ExCel this week, Pavel Titov, director of historic Russian sparkling wine estate Abrau-Durso, explained:

“When I joined the company we had 34 different labels in our range. My first decision was to scale it right back and discontinue half of the wines.

“The aim was to get rid of all our demi-doux and demi-sec styles, as I believe brut is the way forward, but this didn’t make commercial sense as Russian consumers are still stuck on sweeter sparklers.

“I wanted to try and change the market trends, but the love of sweeter wines is so deeply ingrained in Russia that it’s hard to influence age-old drinking habits,” he said.

Titov did reveal however that mindsets were starting to change, and that sales of brut are currently the fastest growing within the company, while demi-doux (containing up to 45g of residual sugar) remains Abrau-Durso’s best seller.
“Half of our production is demi-doux at the moment in order to satisfy demand, while we make 35% brut and around 15% demi-sec – people tend to buy the extremes in Russia, either really dry or really sweet,” Titov told db.

 

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Demi-sec has become the elephant in the room in Champagne, according to one of the region’s top winemakers.

Jacquart’s chief winemaker Floriane Eznack
Speaking to the drinks business at a tasting lunch at Chrysan in London last week, Champagne Jacquart’s chief winemaker Floriane Eznack said: “Our demi-sec sales are growing, but it’s the wine we don’t talk about.

“There’s still a prejudice surrounding the style. In the past people would add sugar to their Champagne to hide faults so it has a negative connotation.

“No one likes to talk about demi-sec in the region, but a lot of people like to drink it. The style isn’t going out of fashion, if anything it’s getting more popular.”

Since joining Jacquart last year after four years at Veuve Clicquot, Eznack has drastically scaled back the Jacquart range from 18 lines to just six.

“It was a bit of a nightmare when I started ­– we had all these different non-vintage Champagnes and three prestige cuvées. It was important to reduce the range to give it more focus,” she told db.

Eznack is currently fine-tuning a new prestige cuvée to be released next year.

“We haven’t finalised the name yet, but it will be a vintage Champagne from our best Premier and Grand Cru sites,” she said.

The wine will not replace the house’s current prestige cuvée, 50/50 Chardonnay, Pinot Noir non-vintage blend Brut de Nominée, but rather slot in above it.
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