Posts Tagged ‘dessert wines’

Supermarket wines did good at the IWC.

Supermarket wines did good at the IWC.

 

Thirty supermarket own-brand wines have won gold medals in the International Wine Challenge.

 

Marks & Spencer picked up the most, with 13 gold medals across various styles including red, white, dessert wines, marsala and Port. Sainsbury’s collected six golds, and Tesco and Waitrose received five gold medals each for their own-label ranges. The Co-operative picked up two sparkling golds and an Extra Special Champagne from ASDA (available from June) which will retail for less than £20, picked up the only gold for the supermarket chain.

 

Thirteen of the gold medal wines retail for less than £10 and, according to the IWC, this highlights “the rise of excellent supermarket wines marking a shift in the consumer habits of discerning shoppers who want high quality and good value”.
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Bragging rights aside, the country’s metropolitan areas differ greatly in their consumption of wines. Often, we see consumption expressed as gallons per capita. That measure doesn’t tell the whole story, though.

The “gallons” in gallons per capita are usually “all wines”, which includes sparkling wines, dessert wines and specially-flavored natural wines in addition to the table wines we think about. Table wines are still (no spritz) wines of no more than 14% alcohol. What’s that? You say you’ve been enjoying red table wines with more than 14% alcohol? Where are they classified? Well, as far as the federal government is concerned, those are dessert wines and are taxed at a higher rate than table wines. For wine marketers, however, those high alcohol wines are usually thought of as being table wines because they are displayed on the shelf alongside all of the other table wines and are sold the same as table wines.
The ratios differ from city-to-city, but the typical relationship is: table wine accounts for 87-88% of all wines. In the northeast and Midwest states, Champagne is still part of many cultural traditions, so the table wines share would be lower than elsewhere.

The bar chart (Figure 1) shows the top 20 metropolitan areas of America in estimated volume of table winesconsumed during 2011. Los Angeles-Long Beach-Riverside and New York-northern New Jersey-Long Island are in a class by themselves.
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