Posts Tagged ‘Distell’

 

Distell is to preview its wines for the Nederburg Auction at the London International Wine Fair.

 

The 39th Nederburg Auction, which centres around rare South African wines, is to feature 133 wines from 80 wineries – 24 fewer wines than in 2012 in a bid to “let the best wines stand out”.

 

Sarah Gandy, Distell international marketing manager for wine in the UK and Europe, said: “London International Wine Fair is a great platform to showcase a range of the wines which have been entered to the Nederburg Auction while all of the key industry players are under one roof.

 

“The event gives potential buyers a chance to taste the Nederburg wines and facilitates pre-auction bids. We will also have the Nederburg white winemaker, Wim Truter with us throughout the event to help raise the profile of Nederburg wines and the auction.”

 

Commenting on the Nederburg wines chosen by the selection panel, cellar master Razvan Macici said: “This is a healthy development in the evolution of the auction.  With the wider availability of exceptional quality wines globally through a variety of channels, it becomes essential to present auction bidders with options deemed truly original or unique and we are proud to be among those having such limited-edition wines to offer.

 

Read on …

 

There are easier ways to get to Durbanville Hills Winery than aboard a snorkel-equipped Land Rover, but I don’t think there’s a better way to go.

They brought out the 4×4 vehicles (snorkel-equipped — who knew? — so the engines can breathe even in deep water crossings) so that we could experience and appreciate the hills, the vineyards and the rugged terrain even before we came to the winery itself and the braai lunch that was planned for us there.

 

Surrounding vineyards.

 

My visit to Durbanville Hills Winery started as adventure and became a learning experience about the diverse nature of wine in South Africa. Now it is also Exhibit A in the case against the One Big Tank myth that I wrote about last week.

 

Entrance to Durbanville Hills Cellar at night.

Entrance to Durbanville Hills Cellar at night.

 

The Big Tank theory is that giant wine and drinks companies with dozens of brands in their portfolios offer consumers the illusion of choice, not real choice. It’s as if all the different wines came out of one big tank.  Although there is a grain of truth in this idea, I think it is fundamentally bogus and Durbanville Hills is a case in point.

From Oom Tas to Nederberg Noble

Durbanville Hills Winery is part of the Distell drinks empire. As I wrote last week, Distell is South Africa’s largest wine and spirits producer and is a global power in several beverage categories. They superficially fit the Big Tank stereotype, but within their range of brands you will find choices over a wide range starting with very basic wines such as Oom Tas (described as “an inexpensive, dry, golden, unsophisticated wine of constantly good quality and taste”) and Kellerprinz (” an unpretentious, fun wine, its quality is nevertheless good and consistent, offering value for money”) and moving on up the ladder to the rather special Nederberg Noble Late Harvest wine I wrote about last year.
Read on …

 

Also read: