Dom Perignon 2004 selling out within hours of release say merchants (by decanter.com)

 
London’s wine merchants were delighted on Thursday morning to get a preview of Dom Perignon 2004 – as one said, ‘Finally, something we can sell’ after the lacklustre Bordeaux en primeur campaign.

 
Indeed, Gareth Birchley of Bordeaux Index told Decanter.com they sold 3000 six-bottle cases within the first few hours of the morning – a repeat of their instant sell-out of the Dom Perignon Rosé 2002, which was released in January.
‘We’ve sold three times our original allocation. That’s £1m worth since nine o’clock this morning.’

Buyers were ‘predominantly from the UK,’ Birchley said. ‘It’s by far our biggest market for prestige Champagne.’ He added that they were expecting such a demand.

Vincent Chaperon, Dom Perignon’s chief oenologist and second in command to chef de cave Richard Geoffroy, was in London this morning for a ‘soft launch’ of the 2004 vintage to wine merchants.
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Also read:

• Moet & Chandon rolls out 2004 vintage of Dom Perignon (by Drinks Business Review)

Moet & Chandon rolls out 2004 vintage of Dom Perignon (by Drinks Business Review)

 

Moet & Chandon, a French champagne house and co-owner of the luxury goods company Moët-Hennessy Louis Vuitton (LVMH), has rolled out the 2004 vintage of Dom Perignon.
The first vintage of Dom Perignon was produced in 1921 and since then the company has released 40 Dom Perignon till 2004.

The 2004 wine possesses aromas of almond and cocoa on the nose and white fruit with hints of dried flowers, toasted notes and round finish, reported Harpers.

 

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