Posts Tagged ‘domestic currency’

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Australian Vintage is proving its determination to overcome challenges posed by a strong domestic currency with the announcement of a flurry of new product launches for the UK this year.

 

Julian Dyer, general manager for the UK & Europe at Australian Vintage, highlighted McGuigan’s position as “one of the fastest growing Australian brands” in the UK at the moment.

Despite acknowledging that, with the strong Australian dollar, “you have to be really lean to stay competitive” – the European office now bottles “over half” of all its wines in the UK – Dyer insisted: “The UK is a great market and we shouldn’t talk it down.”

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