Posts Tagged ‘Drinks’

 

Throughout human history, alcoholic beverages have treated pain, thwarted infections and unleashed a cascade of pleasure in the brain that lubricates the social fabric of life, according to Patrick McGovern, an archaeochemist at the University of Pennsylvania Museum of Archaeology and Anthropology.

For the past several decades, McGovern’s research has focused on finding archaeological and chemical evidence for fermented beverages in the ancient world. The details are chronicled in his recently published book, “Uncorking the Past: The Quest for Wine, Beer, and Other Alcoholic Beverages.”

He argues that the mind-altering effects of alcohol and the mysterious process of fermentation may explain why these drinks dominated entire economies, religions and societies. He’s found evidence of fermented beverages everywhere he’s looked, which fits his hypothesis that alcohol “had a lot to do with making us what we are in biological and cultural terms.”

The author, shown here examining an ancient pottery sherd, spoke with msnbc.com about his research. Click the “Next” arrow above to learn about 8 ancient drinks uncorked by science.
China: First known brew

Dogfish Head Brewery While the human relationship with alcohol may trace back to our ancestors, the earliest chemical evidence for an alcoholic beverage dates back 9,000 years to the ancient village of Jiahu in China’s Henan province.

Based on the analysis of residues extracted from pottery fragments, McGovern and colleagues concluded that the people were drinking a mixed wine-and-beer-like beverage made with grapes, hawthorn fruit, rice and honey. The finding was published in December 2004. The following year, McGovern collaborated with Sam Calagione and his crew at the Dogfish Head Brewery in Delaware to re-create the millennia-old drink. Their creation, called Chateau Jiahu, won a gold medal at the Great American Beer Festival in 2009.

“We worked hard on getting this interpretation right. Since it does represent the oldest alcoholic beverage, it was really gratifying to get that gold tasting award,” McGovern said.

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Yesterday we revealed the world’s most fattening drinks, and today we look at the other end of the scale and reveal the world’s least calorific alcoholic drinks.

A low calorie message is now being seen as a further way to attract drinkers, beyond just cheap price and promotional offers.

Many winemakers, including E&J Gallo, McWilliams and Banrock Station have all recently released low calorie, low alcohol wines.

Banrock Station’s brand manager, Neil Morolia told db, “Say 5.5% abv to a consumer and most of them will not really understand. Say 60 calories per glass to them and all of a sudden you are talking their language.”

These drinks are in stark contrast to the world’s most fattening drinks, some of which carry more calories than a Big Mac, although they do have much less fat.

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From a Long Island iced tea to a white Russian we reveal which drinks have the highest number of calories.
A recent study claimed that the beer belly is a myth adding “there is no scientific evidence to support the assertion that beer causes weight gain”.

The UK’s public health minister, Anna Soubry, recently revealed that the government is considering displaying the amount of calories contained in bottles of beer, wine and spirits. Californian wine giant Gallo has chosen to reveal the number of calories on its new lower alcohol wines and a number of other new low and lower alcohol wine launches, such as Skinnygirl wine from US reality TV star Bethenny Frankel, have flagged up their low calorie credentials in their marketing material.

While carbohydrates are present in beer, which are bad according to the Adkins diet, there is no fat or cholesterol in the product. So which drinks should you avoid if you are counting the calories?

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a.k.a Wine and Cola...

a.k.a Wine and Cola…

 

Some might consider the kalimotxo (pronounced cal-ee-MO-cho) a guilty pleasure; I’ve received more than a few skeptical glances when I’ve ordered it at bars in New York.

 

But I don’t feel an iota of contrition when I drink this Basque-country classic. It couldn’t be easier: equal parts red wine (some say the cheaper the better, but that’s up to you) and cola. I like a squeeze of lemon juice for a little brightness, and maybe a slice of lemon or orange to dress it up. But purists might consider even those modest additions a little fussy. The overall effect is surprisingly sangria-esque, minus all that fruit-chopping and waiting, and wonderfully refreshing.

 

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Jesse Jane do Tequila & beer!

Jesse Jane do Tequila & beer!

From Ron Jeremy’s love of rum to Jenna Jameson’s obsession with Irish whiskey, we reveal porn stars’ favourite drinks.
When the Ron de Jeremy rum launched in 2011, one reviewer said: “I honestly don’t think that there has been a rum – or any product for that matter – that I have had more people ask me for my opinion on in hushed tones than Ron de Jeremy.”

And that is, perhaps, no great shock. The marketers of the rum have adopted a rather tongue-in-cheek campaign, with the saying: “Long and smooth, it’s perfect naked” and it’s no surprise to see Jeremy surrounded by beautiful girls as he talks about the rum. There is even a Ron de Jeremy calendar available.

But Jeremy is not the only adult star to have crossed into the adult world of drinks, Jenna Jameson, once considered the “Queen of porn”, has also released a selection of wines after buying a vineyard in California.

In many of the interviews that these adult movie stars give they are often asked what is their favourite drink, possibly because many people think that you must be drunk to take part in such a film. Although one XXX-rated star, Tera Patrick, dismissed this when asked recently what is the biggest misconception about porn stars, she replied: “That we’re easy to hit on and that everyone’s on drugs – that’s insane. And that we’re all dumb. Some people in porn are so bright. Ron Jeremy, for example, is a special education schoolteacher. I’m a trained nurse.”

Well, that’s OK then. So with misconceptions firmly squashed, let’s take a look at the favourite drinks of some of these adult movie stars.

 

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Global market research company Mintel recently estimated the spending power of the gay population to be between £6bn and £8bn per annum in the UK and US$464bn in the US.

 

With these kind of numbers in mind it is perhaps no surprise that some drinks companies have sought out the “pink pound”.

In the book Principles of Marketing, authors Frances Brassington and Stephen Pettit wrote: “Gay consumers are perceived to have a higher than average income, and almost 60% of gay men are either single or not cohabiting. Those who are cohabiting are likely to be in dual income households.” The book adds: “The lack of dependents and responsibilities gives gay consumers more opportunities for lifestyle spending with a strong focus on leisure and socialising.”

According to gay website Queerty.com, “if there are two things gays like to be at the forefront of it’s trends and liquor.” So, with this attitude and the knowledge that the Gay Times magazine claims that 80% of its readership comes from the ABC1 socioeconomic groups, compared with 43% of the general population, targeting the gay population should make sense for many drinks brands.

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Kim Kardashian.

Kim Kardashian.

 

From Kim Kardashian to Queen Elizabeth II, here’s a look at the favourite drinks of some of the world’s most famous people.
Whether it is a white Russian or glass of Sapporo, celebrities enjoy some very different drinks. Who do you think enjoys a gin and Dubonnet with a slice of lemon with the pips removed? Can you guess who lists a pomegranate Martini as their favourite drink?

This is a slightly more cheery list than our rogue’s gallery of despots and their drinks, which we featured recently.

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Tony Bliar.

Tony Bliar.

 

Tony Blair said that he drank alcohol to help him relax while he was prime minister, but which drinks do our world leaders enjoy?
In his memoir, A Journey, Mr Blair wrote: “By the standards of days gone by I was not even remotely a toper, and I couldn’t do lunchtime drinking except on Christmas Day, but if you took the thing everyone always lies about – units per week – I was definitely at the outer limit.
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It’s not the end of soda — yet. But soft drinks have peaked, while bottled water, energy drinks, and a considerable amount of premium alcohol are taking their place in our liquid diet.
One hundred and eighty gallons. It’s enough to fill 11 kegs, four bath tubs, or just one big aquarium. It’s also how much liquid you drink ever year.

The question is: 180 gallons of what?

American drinking habits have undergone a major shift in the last decade. Throughout the 1990s, soft drinks made up nearly a third of the typical Americans’ liquid diet. But in the last ten years, we’ve cut our soda consumption by 16 percent. Meanwhile, we now drink more than 50 percent more bottled water than we did in 2001 — and twice as many energy drinks.

“Soft drinks peaked around 1998,” said Thomas Mullarkey, an analyst from Morningstar. The big winners in the last decade have been bottled waters, sports drinks, wines, and then spirits, “which have picked up a quarter of a gallon per person in the last decade,” Mullarkey said, before adding, “that is a lot of extra alcohol.”

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new_drinks

 

 

We have trawled the web for some of the more outrageous and indulgent drinks that you can enjoy over the festive period.

From Champagne to liqueurs and from beer to wine, there are a whole host of new drinks that you can enjoy this Christmas.

We’ve put together a list highlighting some of the new drinks that are available this Christmas and a couple of old favourites that have received a bit of a seasonal revival.

This is just a small selection of Christmas drinks, leave a comment below and let us know what drinks you’ll be enjoying this festive season.

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