Posts Tagged ‘Drop’

Ouch!

 

Unlike most other wine categories, Champagne sales were not sufficiently buoyed by surging demand from Asia and North America to compensate for declining shipments to Europe in 2012. A large share of consignments are Europe-bound and because of this, the economic crisis hit the region with a full frontal attack.

 

According to Champagne marketing board CIVC, sales of Champagne for the first eleven months of 2012 were down 3.8 percent on the previous year. The fall is primarily due to a drop in sales in France – the region’s largest market – where they declined by 5.2 percent to 144.35 million bottles, though also to falling volumes in Europe. Moving annual totals within Europe dropped by 8.3 percent due to markets such as the United Kingdom and Germany. However, Thibaut Le Mailloux, spokesman for the marketing board, said the figures should be put into perspective: “the downturn comes on the back of two years of strong growth that followed the 2008-2009 financial crisis”.

Fortunately, although many of the region’s sales outlets are in Europe, non-EU countries came to the rescue with a rise of 3.5 percent in sales. The Chinese market may well be geared to red wines, the first half of 2012 saw it reach a turning point with China entering the top 10 export destinations for Champagne for the first time ever. Sales surged by almost 100 percent to 947,713 bottles over the half-year. Fellow Asian market Japan also rose significantly (+26 percent) to over 4.5 million bottles.

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