Posts Tagged ‘Exports’

 

South African wine exports to reach now high in 2013.

South African wine exports to reach now high in 2013.

 

South African wine exports are poised to beat their 2012 record this year following high yields and on demand for premium vintages from North America and Asia, industry executives and growers said.

Wine exports rose to 469 million liters (124 million U.S. gallons) in the year ending April 30, up 25 percent from the previous 12 months and more than triple the total shipped in 2000, data from the Wines of South Africa trade body, or WOSA, show. Bulk shipments rose 53 percent while those of bottled and packaged wines fell 5 percent, as large producers bottled more in export markets.

Although wine has been grown in South Africa since Dutch settlers arrived in the 17th century, the country was cut off from trade during the apartheid era of racial discrimination, which ended in 1994 with the first all-race elections. Two decades on, exporters are seeking to consolidate in established markets such as the U.K. and Germany while boosting sales in Asia and Africa.

“If you think about South Africa’s history, we’ve been making wine for 350 years but it’s only really since 1994 that we’ve actively pursued the export market, that we’ve been welcome and accepted,” Johan Erasmus, general manager of the Glen Carlou winery in the Paarl Valley north east of Cape Town, said at a London tasting in March. “We are much more in touch with consumers worldwide.”

A wet winter meant plenty of underground water, helping to boost yields in 2013, according to Su Birch, Chief Executive Officer at WOSA. Yields at the 2012 harvest rose to 14.13 metric tons per hectare (2.471 acres), the highest for at least six years, and probably climbed to about 14.90 tons this year, according to estimates based on preliminary data from WOSA.

 

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Record exports for SA Wine in 2012!

Record exports for SA Wine in 2012!

 

South Africa smashed its previous record to export the largest amount of wine to date in 2012.

 

The 417 million litres exported last year is a 17% increase on 2011 and 10 million more than the previous record set in 2008.

 The record export year is the result of favourable currency rates, as well as a significant drop in the harvests of competitor regions including Europe, South America, Australia and New Zealand.

 

Bulk exports made up 59% of volumes as local producers strived to compete globally and meet market demands.
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Sue Birch.

Sue Birch.

 

Record export figures in 2012 have prompted optimistic reports from South Africa after years of concern over the country’s rising balance of bulk wine shipments.

As Wines of South Africa confirmed exports of 417 million litres in 2012, beating the previous record of 407m litres in 2008 and representing a 17% increase on 2011, the organisation’s CEO Su Birch outlined the reasons for this strong performance.

“The record levels are the result of a more favourable currency, as well as the global shortage of wines, stemming from a significant drop in the recent harvests of competitor wine-producing nations in Europe, Latin America, Australia and New Zealand,” she explained.

As South Africa’s producers prepare for the 2013 harvest, Birch suggested a cautiously positive outlook, noting: “At this stage, all indications are that this year’s local crop could be the third biggest in recorded history.
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