Posts Tagged ‘FB’

 

The key to winery social media success is to stay consistent and keep up-to-date with your fans by posting comments about your winery.

 

It’s easy to open a page and be committed to it for a while, but then feeling it’s too time consuming, or getting stumped with writers block, you begin to slowly drift away and hope that the page is running itself. We previously posted a blog about a program we offer, where you can effectively spend 20 minutes a week on Facebook promoting your winery to your customers and now we have a plan to help you utilize those 20 minutes by engaging those clients with 5 Great Topics to Post to Your Facebook Page.

Post about Your Winery Production

Club and potential club members will go to your Facebook page as outsiders looking in. They’re fans of your winery and they want to know what’s happening on the inside, they’ll be curious about what you’re up to. Give them visual access to the inside of your winery by posting pictures about:

•Changes or improvements of your vineyard
•Harvest Season
•Winemaking process
•Bottling
Promote an Event
I can’t remember the last time I got an actual paper invitation in the mail. All of my invitations come electronically anymore. If you want to build wine club memberships, generate a guest list or interest to an upcoming event, or discuss a post event, upload it to Facebook. Share photos and posts of:

•A venue you’re going to that may be outside of your winery
•Internal events that are coming up
•Post internal events
•Release of a new vintage
•A special wine tasting
•A successful cooking class
Read on …

On-Facebook-Wine-Glass

 

Facebook Gifts enables members of legal age to buy and ship wine to one another

You can’t respond to a Facebook friend request with a wine request … yet. But you can now legally buy and send wine to your Facebook friends who are 21 or older and live in a state where direct-to-consumer wine shipping is permitted.

Facebook Gifts debuted this past Tuesday, offering the social network’s 1 billion users the chance to buy real-life gifts—options range from Williams-Sonoma gourmet snacks, to Sky Mall-type gadgets, to wine—for their Facebook friends. Facebook Gifts debuts just one month after Amazon introduced its own long-anticipated wine sales portal. Facebook’s wine sales are being facilitated through ShipCompliant, which claims more than 2,000 winery clients throughout the United States. Both Facebook wine giver and receiver must be age 21 or older and, as with all wine shipments, the delivery must be signed for by an adult with a valid ID.

The number of ShipCompliant wine brands available through Facebook Gifts is growing, with nearly a dozen available at press time, including Amuse Bouche, Blackbird, Captûre, Domaine Chandon and Robert Mondavi Winery. Current selections range in price from $14 to $90, with an additional charge of $15 to $20 for processing, handling and… read on