Posts Tagged ‘Girls’

Its alll in the taste...

Its alll in the taste…

 
You haven’t truly lived until you have tasted premium liquor that was first dribbled down the bare chest of an international Playboy model.

Since not everyone is lucky enough to do this on a nightly basis, German liquor company G-Spirits has created limited-edition bottles of whiskey, vodka and rum that all go through one very special step before bottling: Each drop of liquor is poured down the bare breasts of a naked model before it’s packaged for your imbibing pleasure. Seriously.

From the G-Spirit website, which was clearly written up in English via Google Translate (Ed. note: This website is probably not suitable for work, unless you happen to be an employee of The Daily Caller):

“…for us there is nothing more than the erotism [sic] of a beautiful woman. To create the perfect taste we let every single drop of our spirits run over the breasts of a special type of woman, a type we recognize in this liquor. This sensuality awakens the true character of our brands and gives them an identity, a soul, a spirit, a G-Spirit.”

 

Read on …

 

Neft Vodka ad...

 

New research suggests that market leaders in the alcohol industry are being left behind in social video marketing because “they are not optimising their content for social web”.
Video technology company Unruly, has published a report called “Untapped Potential: The State of Sharing in the Alcohol Sector”, which found that despite enjoying significant growth in the last quarter, a staggering 97% of the alcohol sector’s video shares came from just four adverts. The four ads, which came from Budweiser, Carlsberg, Heineken and little-known Russian-Austrian vodka brand, Neft, represent less than 1% of the alcohol adverts released in 2013.

The report also suggests that market leaders such as Diageo and SAB Miller are lagging behind in social video sharing, while wine brands have remained the slowest to embrace social video, attracting less than 1% of the sharing activity during the final quarter of 2012 and the first of 2013. This trend was also noticeable earlier this year, when db revealed the Top 10 brands ruling social media.

Ian Forrester, Unruly’s insight director, said: “The research found that some of the big alcohol brands – and subsectors – are vastly underperforming in social video.

“For wine and spirit brands, the opportunity to increase brand awareness and sales conversion rates through social video is huge, as there has been very little mass movement from these brands in creating shareable video content.

“Additionally, leading brands like Diageo and SAB Miller that have very strong market share are lagging behind competitors when it comes to social video share of voice.”

The report also highlighted the impact of spirits brands on beer brands, which historically dominate alcohol advertising. Beer brands’ share of voice dropped from 97% in the fourth quarter of 2012 to 75% in the first quarter of 2013.

The report also published details of the most shared alcohol videos of all time, and you can click through the following pages to find out which these videos were.
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Wine for the calorie watchers.

Wine for the calorie watchers.

Marketing wine on the number of calories it contains is far more effective than claiming drinking it can be part of a healthy lifestyle.

Speaking at the London International Wine Fair 2013 today at ExCeL, London, Mintel global drinks analyst Jonny Forsyth said the idea of a healthy lifestyle remains an abstract idea for consumers, making it difficult to market.

However, he added, everyone understands calories and can quickly find out how many are in whatever they are consuming, making it far easier to market.

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Jesse Jane do Tequila & beer!

Jesse Jane do Tequila & beer!

From Ron Jeremy’s love of rum to Jenna Jameson’s obsession with Irish whiskey, we reveal porn stars’ favourite drinks.
When the Ron de Jeremy rum launched in 2011, one reviewer said: “I honestly don’t think that there has been a rum – or any product for that matter – that I have had more people ask me for my opinion on in hushed tones than Ron de Jeremy.”

And that is, perhaps, no great shock. The marketers of the rum have adopted a rather tongue-in-cheek campaign, with the saying: “Long and smooth, it’s perfect naked” and it’s no surprise to see Jeremy surrounded by beautiful girls as he talks about the rum. There is even a Ron de Jeremy calendar available.

But Jeremy is not the only adult star to have crossed into the adult world of drinks, Jenna Jameson, once considered the “Queen of porn”, has also released a selection of wines after buying a vineyard in California.

In many of the interviews that these adult movie stars give they are often asked what is their favourite drink, possibly because many people think that you must be drunk to take part in such a film. Although one XXX-rated star, Tera Patrick, dismissed this when asked recently what is the biggest misconception about porn stars, she replied: “That we’re easy to hit on and that everyone’s on drugs – that’s insane. And that we’re all dumb. Some people in porn are so bright. Ron Jeremy, for example, is a special education schoolteacher. I’m a trained nurse.”

Well, that’s OK then. So with misconceptions firmly squashed, let’s take a look at the favourite drinks of some of these adult movie stars.

 

Read on …

German beer consumption hit a 20 year low. But why?

German beer consumption hit a 20 year low. But why?

Following the news that beer consumption in the UK was down by 50 million pints in the first quarter of this year, comes the news that sales in Germany have slumped as well.

According to figures released by Germany’s Federal Statistical Office, in March domestic sales of beer fell by 10.9% year-on-year; exports were also down, falling by 13.3% over the same period.

Over the first quarter of this year German beer sales dropped to 19.9 million hectolitres, the lowest amount for at least 20 years. Volume dropped 4.3% to the lowest level since 1993, when the data were adjusted to exclude alcohol-free beer.

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Fake it like a pro ...

Fake it like a pro …

 

You’re sophisticated enough to know that a proper bottle of vino is the calling card du jour, but a bit of a novice when it comes to picking out something worthy. And should you actually choose something notable, will you be up to the challenge of carrying on an intelligent conversation about it?

We asked Michael Fagan, wine ‘Matchmaker’ with one of the world’s largest wine purchasers, the Liquor Control Board of Ontario (LCBO), for a few tips to help us fake it like a pro.

How to choose a good wine

“We’re easily influenced as consumers by media, fashion, and friends, so when it comes to wine many of us are insecure and don’t know if we can trust our own taste. We don’t know that we know enough about wine to be right. So many consumers will buy a label, what their friends buy, or what they read in an advertisement.

The best way to learn about wine is to taste it. When you’re tasting the wines, don’t worry too much about where it comes from, think about its characteristics and whether you like it or not. The more you familiarize yourself with different wines, the easier it is to understand where your preferences lie.”

Wines are made of fermented grape juice, and each variety of grapes has unique characteristics determined by geographical region, grower, growing conditions and time of picking. Icewine, for example, is extremely sweet because it is picked very late in the season when the grapes are frozen on the vines. The water in the grapes has frozen solid, which allows the grower to squeeze the sweetest, most concentrated liquid from the frozen grapes. Common red wine varieties are Gamay Noir, Pinot Noir, Cabernet Sauvignon, Cabernet Franc and Merlot. White wines include Chardonnay, Riesling, and Sauvignon Blanc.

Price versus Quality

The price of a wine is determined by the origin of the grapes. Generally speaking, wines labelled as Table wines can be made from grapes grown from anywhere within a large region such as France, whereas the grapes for a more expensive wine, come from a smaller sub region or village, or even one single vineyard. Luxury wines can be upwards of hundreds to thousands of dollars. One of the most expensive wines in the world is the 1787 Chateau Lafitte, valued at $160,000 and comes from the cellar of former US President Thomas Jefferson.

The country of origin can also influence price, Fagan explains.

 

Read on …

With around 20% of Americans on a diet, low-calorie wine brands are booming in the US, and particularly where celebrities are involved.
Kick-starting the trend was Skinnygirl, which, as previously reported by db, was a label created in 2009 initially for ready-made cocktails by chef, author and TV star Bethenny Frankel.

The brand now also includes a range of three wines, which were added to the line-up in March 2012 (following the sale of the label to Fortune Brands/Beam for US$8.1 million in March 2011).

More recently, in January this year, former Foster’s wine division Treasury Wine Estates launched The Skinny Vine in the US, backed up by Christine Avanti, a celebrity nutritionist and author of Skinny Chicks Eat Real Food (pictured, left).

According to the company, the new product has already sold 100,000 cases, half the quantity sold by Skinnygirl wines in its first year, although The Skinny Vine is cheaper, with an RRP of US$11 compared to Skinnygirl’s $15 per bottle.

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Sunday night saw the 47th Superbowl take place at the Mercedes-Benz Superdome in New Orleans.

The Baltimore Ravens beat the San Francisco 49ers by 34-31 in a thrilling climax to the American Football season.

The commercials that are televised during the match have almost become as famous as the game itself and Sunday night’s match saw a new batch of adverts released.

As the official beer partner AB InBev is the only company to advertise beer during the Superbowl, but Budweiser, Beck’s and Bud Light all featured and here’s a look at some of the adverts that were aired this year.

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I'll have some wine, but only if ....

I’ll have some wine, but only if ….

 

The word “hipster” paired with “wine” is not exactly commonplace here in San Diego. The most fashionable kids these days are drinking beer. Some prefer the blue-collar authenticity and price of PBR while others seek out the rare and highly-in-demand “micro” and “nano” brews by one of the new local ale crafters like Societe, Monkey Paw and Hess.

Let me first say that I am an aging hipster from the ’90s Bay Area scene. I played bass in a band and worked a day job as a cabinetmaker using reclaimed wood, drove a 1966 Ford pickup and lived in a warehouse on the railroad tracks in West Berkeley. I have no shame admitting my social identity at the time. Let’s face it, hipsters are into really cool stuff.

Recently, I’ve been watching the young hipsters become increasingly sophisticated when it comes to their drinks, whether it be enjoying one of the Automatic masterpieces at Blind Lady or having a lovingly crafted classic cocktail by Sarah Ellis here at Jaynes. Unfortunately I see very few young people developing this same intrigue with wine. The wine selection at most of the popular beer bars and cocktail joints are at best an afterthought, with wines being left open well past their prime. This is most definitely not the case in the hipster incubators of the Bay Area, New York or the Northwest, so it’s probably only a matter of time before the thirsty San Diego hipsters get over what everyone else is doing and take an interest in the grape.

What is a “hipster wine”? This term is just breaking through, a recent Wall Street Journal article being the most high-profile reference, but it may have some of the following characteristics:
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Image-4-udweiser_girls

 

The other day I was listening to Under the Influence on CBC Radio and the topic was sex and advertising. The host, Terry O’Reilly, made reference to Old Milwaukee’s decision to revive the brand by introducing the Swedish Bikini Team.

 

While this ploy did in fact pique interest in the beer it also created problems behind the scenes where the female workers at the brewery felt a hypocritical stance was being taken; sexual harassment is not okay in the work place but bikini clad blondes were the perfect spokespeople for the brand.

 

Old Milwaukee insisted they were merely parodying the cliché T&A beer ads of the eighties BUT the parody still incorporated beautiful women with ample T&A front and centre (and rear I suppose). Somewhat skeptical of this rationale, the female workers sued the company.

Read on …