Posts Tagged ‘Grange’

Scores 100 points!!!

Scores 100 points!!!

 

A price war is raging among retailers in Australia over the 2008 vintage of Penfolds Grange, which received a perfect 100-point score from The Wine Advocate.

In a bid to lure buyers with the lowest retail price, Australian liquor chain Dan Murphy’s cut its price from AU$669 to AU$645 (£423) in order to go lower than US supermarket chain Costco as the cheapest place to buy the prized new release.

According to The Sydney Morning Herald, Costco responded to Dan Murphy’s discounting yesterday by knocking a further $5 off its price to bring it down to $645.

Sydney-based independent wine merchant Kemenys is also selling the wine for $645, despite it carrying a recommended retail price of AU$785 (£515).

Meanwhile, UK-based fine wine merchant Farr Vintners has waded into the pricing war, matching Dan Murphy’s and Costco’s price, selling the wine at £350 in bond, which, with VAT and duty added, works out at £422.40 a bottle.

Having put 78 bottles on sale yesterday, the wine was already moving quickly at Costco’s Melbourne store, with assistant manager Nick Weller reporting “fantastic” sales.
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Penfolds has announced its most expensive collector’s item to date – a complete vertical for £1.2m.
The centrepiece of the one-off ‘Penfolds Collection’ is a complete vertical of Grange from its first experimental vintage in 1951 (pictured) through to the current 2007.

It comes hot on the heels of its controversial £100,000 Ampoule launch earlier this year,

Each bottle of Grange has been authenticated and signed by one of Penfolds’ Chief winemakers including the late founder Max Schubert, John Duval and current incumbent Peter Gago.

The deep-pocketed purchaser of the collection will also receive a set of 13 magnum cases which include both the ultra-rare 2004 Bin 60A and the 2008 Bin 620 Coonawarra Cabernet-Shiraz. They will also be sent a case of Penfolds icon and luxury wines for the next ten years.

That’s not all. An additional part of the package is £50,000 to spend on acquiring other older Penfolds wines to add to the collection. Also included are two business class tickets to Adelaide, followed by a VIP tour and tasting at Penfolds Magill Estate. This comes with two nights’ accommodation and dinner at the Magill Estate Restaurant.

Gago believes this is probably the finest set of Penfolds wines ever to be… read on