Posts Tagged ‘key’

What do Chinese wine consumers really think?

 

Wine Intelligence China Team shares five key challenges they faced in their latest projects in China at a recent MRS event

Distilling 4 years of experience working in China into a 40 minute lecture was never going to be easy. Yet this was the challenge set us by the UK Market Research Society (MRS) a couple of weeks ago, when they invited us to address our fellow market research professionals in a session entitled “In Vino Veritas? The challenges of finding out what the Chinese really think about wine”.

After a healthy debate among the Wine Intelligence China market team, we settled on five key challenges that we have faced in recent projects. Here they are:

1. The real China is a complex cultural mosaic
The extent to which Chinese people are different from each other is tough to grasp from an occidental perspective – at least at first. The complexity of the country in terms of its cuisines, languages, climates, economic layers, culture, and lifestyle becomes apparent with time spent in the country, and away from the Tier 1 cities. Hangzhou is not like Harbin, which is very different from Chengdu. So which is the real China? It’s a bit like flying from Bremen to Barcelona, and having to decide, between those two cities, which represents the real Europe – a decision both impossible and pointless.

 
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According to a study, funded by Japanese brewing company Sapporo, consuming large quantities of a key ingredient in beer may help protect against winter sniffles.

 

Researchers at Sapporo Medical University found that humulone, a chemical compound found in hops, provides an effective guard against a virus that can cause severe forms of pneumonia and bronchitis in youngsters.

The study found that humulone was particularly effective in curbing the respiratory syncytical (RS) virus.

Jun Fuchimoto, a researcher from the Sapporo, told AFP: “The RS virus can cause serious… read on