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French wine in a can?

French wine in a can?

 

Making its debut at the prestigious Vinexpo beginning Sunday in Bordeaux: French wine in a can!

Will Winestar’s single-serving cans create a riot in the hallowed halls of the international wine and spirits fair?  Maybe not.

The Paris-based company isn’t dealing in the generic swill those adorable single-serving bottles typically hold. Their wines are all A.O.C. (Appellation d’Origine Contrôlée). Each 187-milliliter can (one-fourth the size of a typical 750-milliliter bottle) lists the wine estate, the appellation and the grape varietals as well as the vintage. Working with the European office of Ball Packaging, Winestar founder Cédric Segal developed a can with a coating inside “to make total isolation between the wine and the can.”

The first series hails from Château de L’Ille from the Corbières appellation in the Languedoc region of southern France. The white is a blend of the local Rolle (Vermentino) grape, vintage 2011. The rosé is Syrah and Grenache, vintage 2012. And the red is a blend of Syrah, Mourvèdre and Grenache from the 2011 vintage. The cans sell for about $3.30 to $4.

Segal says he got the idea when he was traveling in Asia and saw that Australia was selling quality wine there in cans. Why couldn’t that work just as well with French wines?

He realizes that the French have a very strong tradition with the bottle and doesn’t expect the can to be adopted immediately in France. “Most export markets, though, have already accepted the screw cap and synthetic cork, so it’s not such a big leap,” Segal said.

 

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