Posts Tagged ‘Moscato’

Did Rappers Ruin Moscato?

Did Rappers Ruin Moscato?

 

Moscato is enjoying a hip hop renaissance having featured in a number of rap songs and it has become a hugely popular drink in the US.

In 2011 sales in the US passed US$300 million and sales in Canada doubled.

The sweet wine has become a particularly popular drink among the 20-30 age group, which may also be down to its increased mentions in song lyrics.

Big rap stars Lil’ Kim and Drake have sung about Moscato, with the latter even trying his hand at a bit of food and wine matching, recommending Moscato with “lobster and shrimp”.

And last week outspoken rap star Nicki Minaj was announced as the new face and part owner of Moscato brand Myx Fusions.

We’ve trawled our urban memory banks (and the internet) and come up with a selection of song and lyrics that have featured the sweet wine.

 

Read on …

American rapper Nicki Minaj.

American rapper Nicki Minaj.

 

Outspoken American rapper Nicki Minaj is the latest to profit from the ‘Moscato madness’ boom in the US, having become part owner of Moscato brand Myx Fusions.

The songwriter and TV star, known for her outlandish outfits, has been made the face of the brand, which specialises in fruit-infused single serve Moscato.

“I’m so excited to team with Myx. I have no doubt that it will be number one.

“It’s a great tasting product that people will love. It’s not even a hard sell. Myx Fusions gives us an opportunity to revolutionise the wine industry,” she said.

Priced at $4 bottle, Myx Fusions is currently available in New York, Los Angeles and Las Vegas, and there are plans to roll out the Moscato across the US.
The Myx Fusions range
“The collaboration between Nicki Minaj and Myx Fusions is a game changer,” said Mona Scott-Young, chief marketing officer for the brand.

Read on …

italian-wine1

 

 

The third of our 10-part analysis on Australian wine trends considers the country’s embrace of Italian grapes and newfound success with the Moscato wine style.

Although the planting of Mediterranean varieties from Greece, Spain and Portugal is in vogue, it’s the potential of those from Italy that really seems to be exciting winemakers Down Under.

Historically, as André Bondar, at McLaren Vale’s Mitolo, records: “Australia used to plant French varieties regardless,” but today growers are realising that many Italian grapes are more suitable to certain climates in Australia.

For Corrina Wright, director at McLaren Vale grower and producer Oliver’s Taranga: “Italian varieties in general are gaining traction because they have high natural acidity and a lovely texture and they are well adapted to heat spikes.”

Notably she has planted five acres of Sagrantino. “We’ve had it for 12 years and it’s hard to grow and low cropping, but produces wines with fabulous tannins.” She would like to plant white grape Greco too, she says, but has run out of vineyard space.

For many, Sangiovese elicits excitement. Coriole’s Mark Lloyd points out that he was the first to grow Sangiovese in the country, having planted it in 1985 in the McLaren Vale because, he recalls: “It was going to be the antithesis of big, sweet Shiraz.”

Read on …