Posts Tagged ‘Network’

Neft Vodka ad...

 

New research suggests that market leaders in the alcohol industry are being left behind in social video marketing because “they are not optimising their content for social web”.
Video technology company Unruly, has published a report called “Untapped Potential: The State of Sharing in the Alcohol Sector”, which found that despite enjoying significant growth in the last quarter, a staggering 97% of the alcohol sector’s video shares came from just four adverts. The four ads, which came from Budweiser, Carlsberg, Heineken and little-known Russian-Austrian vodka brand, Neft, represent less than 1% of the alcohol adverts released in 2013.

The report also suggests that market leaders such as Diageo and SAB Miller are lagging behind in social video sharing, while wine brands have remained the slowest to embrace social video, attracting less than 1% of the sharing activity during the final quarter of 2012 and the first of 2013. This trend was also noticeable earlier this year, when db revealed the Top 10 brands ruling social media.

Ian Forrester, Unruly’s insight director, said: “The research found that some of the big alcohol brands – and subsectors – are vastly underperforming in social video.

“For wine and spirit brands, the opportunity to increase brand awareness and sales conversion rates through social video is huge, as there has been very little mass movement from these brands in creating shareable video content.

“Additionally, leading brands like Diageo and SAB Miller that have very strong market share are lagging behind competitors when it comes to social video share of voice.”

The report also highlighted the impact of spirits brands on beer brands, which historically dominate alcohol advertising. Beer brands’ share of voice dropped from 97% in the fourth quarter of 2012 to 75% in the first quarter of 2013.

The report also published details of the most shared alcohol videos of all time, and you can click through the following pages to find out which these videos were.
Read on …

The popular, Guy Fieri.

The popular, Guy Fieri.

 

Guy Fieri, a celebrity chef known for his rowdy personality, spiky hair and love of roadside diners, is adding an unexpected venture to his mix: winemaking.

The star of the Food Network series “Diners, Drive-Ins and Dives” has bought a five-acre vineyard of pinot noir grapes in the Russian River Valley appellation and submitted an application to open a wine tasting room on Willowside Road.

“Ever since I moved to Sonoma County and saw all this incredible environment of wine, from the agricultural side of it to the business side of it, to the community involvement side of it … I’ve just been in awe,” Fieri said Friday. “So my wife and I were talking about it, and saying, ‘Can we do that some day?’”

Fieri bought the property last year. In his first vintage, 2012, he sold his grapes to Jackson Family Wines for its La Crema brand and to Williams Selyem winery in Healdsburg, which both have had long-term contracts to purchase grapes from the vineyard.

He has initiated organic farming methods on the vineyard and is… read on