Posts Tagged ‘nutrition’

Yesterday we revealed the world’s most fattening drinks, and today we look at the other end of the scale and reveal the world’s least calorific alcoholic drinks.

A low calorie message is now being seen as a further way to attract drinkers, beyond just cheap price and promotional offers.

Many winemakers, including E&J Gallo, McWilliams and Banrock Station have all recently released low calorie, low alcohol wines.

Banrock Station’s brand manager, Neil Morolia told db, “Say 5.5% abv to a consumer and most of them will not really understand. Say 60 calories per glass to them and all of a sudden you are talking their language.”

These drinks are in stark contrast to the world’s most fattening drinks, some of which carry more calories than a Big Mac, although they do have much less fat.

Read on …

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Counting that calories now made easy!

 

Bottles of wine, beer and spirits could soon display the amount of calories they contain under new Government plans to discourage people from binge drinking.

 

According to public health minister Anna Soubry, officials have been in talks with the drinks industry about the possible inclusion of calorie content on labels.

Ministers are hoping that displaying the calorie content in beers, wines and spirits could encourage those who are watching their weight to drink less.

Most manufacturers already include information on units of alcohol on labels in a voluntary agreement with the Government.

A recent study by the Drink Aware Trust has linked the large amount of calories in alcoholic drinks to people being overweight and obese.

At around 250 calories per pint, lager is as fattening as a slice of pizza, while two large glasses of wine contain around 400 calories – the same amount as a beefburger.

Half of those polled by Drink Aware knew how many calories there are in a cheeseburger but just one in three knew the correct number in a glass of wine.

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