As the Chinese economy slows, new figures confirm that Chinese consumers are seeking out less expensive wine brands.
Analysts Wine Intelligence found that in the first quarter of this year, 60% of consumers between the ages of 18 and 50 spent less than CNY200 (€25) on imported wine.
€25 is generally recognised as entry-level wine in China. An earlier survey in January this year had found that fear of buying a fake wine was the biggest barrier to entry for imported wines, with 44% of respondents saying it put them off buying.
‘There is a growing trend for drinking wine for pleasure rather than serving it at banquets or giving it as gifts,’ Maria Troein, China manager for Wine Intelligence told China Daily.
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