Posts Tagged ‘social-media’

Digital Darwinism I define as this era when society and technology are evolving faster than the ability for many businesses to adapt.

Digital Darwinism I define as this era when society and technology are evolving faster than the ability for many businesses to adapt.

 

Across many areas social media has become an increasingly important avenue for promotion and the alcohol industry is no different.
Last year a leading expert told the drinks business that social media is now so important to the wine world that wineries who put off using it will experience “digital Darwinism”.

Social media gives brands a fresh way to communicate with their consumers; Twitter and Facebook offer a scale of brand-consumer interaction that has previously not existed.

While some brands are clearly better than others at using social media a recent study by the L2 think tank showed that beer brands in particular are lagging behind other industries. The think tank assessed the digital competency of beer brands in the US and found that just two, Heineken and Budweiser, earned a “Genius” ranking.

L2′s report said: “On the social media front, Heineken had very little competition, nabbing the top spot for most Facebook fans, most Facebook engagement, most Twitter followers (aggregate global feeds), biggest YouTube community, and most individual YouTube channel views.

 

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You have to tweet , when you have to tweet!

 

 

When do people use social media like Facebook or Twitterr? Nearly half (48.6 percent) do it while in the “reading room,” according to a recent online survey by CreditDonkey.com, a credit card comparison website.

 

And almost as many — 47.6 percent — admitted to doing it while drunk.
According to the survey, those who use social media when nature calls are more likely to be checking Facebook than tweeting.
They are also less likely to do their online shopping while gazing at the screen in the toilet, the survey found.
Males are more likely to engage in both toilet tweeting and drunk posting, says CreditDonkey, perhaps because of the ubiquitous smartphone.
Other survey highlights include:
• 51.4 percent of male respondents have used social media while under the influence of alcohol versus 41.4 percent of female respondents.
• 54.0 percent of male respondents have used social media while on the toilet versus 40.4 percent of female respondents.
• 43.5 percent of all respondents use their smartphone mostly for social networking.

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Original Source: Different Types of Wine

Original Source: How to Choose Wine