Posts Tagged ‘Swedish’

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Swedish alcohol supplier said the country’s state-run liquor monopoly sent back 6,000 bottles of a Spanish wine because it tasted better than the samples.

Kare Hallden, chief executive officer of alcohol supplier Spruce Up, said state-run liquor store monopoly Systembolaget chose to stock Spanish albarino wine Fulget after choosing its samples over 50 competitors in March, The Local.se reported Friday.

However, Hallden said the store sent the 6,000 bottles back to the company in May because the wine delivered was “clearly better” than the March samples.

 

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Swedish company Vernissage has started selling its boxed wines shaped to look like designer handbags in the UK due to unprecedented consumer demand.

Keen to appeal to fashion savvy consumers, last year Vernissage released the chic trio in the US and a number of European countries, overlooking the UK.

But due to repeated requests from British consumers, the wines are now available to buy in the UK through The Exceptional Wine Company.

Created by Stockholm-based graphic designer Sofia Blomberg, the “Bag-in-Bag” wines are made at the Nordic Sea Winery in Sweden run by Takis Soldatos.
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The other day I was listening to Under the Influence on CBC Radio and the topic was sex and advertising. The host, Terry O’Reilly, made reference to Old Milwaukee’s decision to revive the brand by introducing the Swedish Bikini Team.

 

While this ploy did in fact pique interest in the beer it also created problems behind the scenes where the female workers at the brewery felt a hypocritical stance was being taken; sexual harassment is not okay in the work place but bikini clad blondes were the perfect spokespeople for the brand.

 

Old Milwaukee insisted they were merely parodying the cliché T&A beer ads of the eighties BUT the parody still incorporated beautiful women with ample T&A front and centre (and rear I suppose). Somewhat skeptical of this rationale, the female workers sued the company.

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