Posts Tagged ‘Twitter’

 

Beverage makers selling wine, beer and spirits using the freewheeling world of social media are being gently reined in by the Alcohol and Tobacco Tax and Trade Bureau.

In new guidelines, the federal government declared that sites like Facebook, Twitter and LinkedIn are essentially new forms of advertising. As a result, companies selling adult beverages on those sites are subject to advertising rules, according to regulators.

“Social media just exploded in the last few years, and it seems like every week there’s a new way to get your message out there,” said Sara Mann, attorney with Hinman & Carmichael, a San Francisco law firm specializing in the beverage industry. “I think wineries and other suppliers have been confused and a little unsure about what they can and can’t do.”

 

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The Internet is blossoming into quite the virtual vineyard.

Online wine options are everywhere, from flash sale sites like Lot18 offering daily deals to Facebook prodding you to send a little something for Aunt Suzy’s birthday. And now there’s a new generation of startups such as Club W, which adds a little algorithm to your Albarino, using surveys and ratings to figure out what you might like to drink next.

 

Advertisement ..The click-and-sip approach seems to be catching on, says Jeff Carroll of ShipCompliant, a Boulder, Colo.-based company that helps wineries comply with shipping laws. “Wine is a unique product and it lends itself well to the social aspects of the Internet in terms of discovery.”

 

Online sales have been around for a while, with individual wineries selling wine through their websites, a practice that has become more prevalent as more states relax Prohibition-era laws that had banned alcohol shipments.

 

Today, only seven states have an outright ban on direct-to-consumer shipping, though some of the states that do allow shipping have various restrictions, and 89 percent of the U.S. population has access to direct-to-consumer sales, according to Steve Gross of the San Francisco-based Wine Institute, a trade association.

 
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You have to tweet , when you have to tweet!

 

 

When do people use social media like Facebook or Twitterr? Nearly half (48.6 percent) do it while in the “reading room,” according to a recent online survey by CreditDonkey.com, a credit card comparison website.

 

And almost as many — 47.6 percent — admitted to doing it while drunk.
According to the survey, those who use social media when nature calls are more likely to be checking Facebook than tweeting.
They are also less likely to do their online shopping while gazing at the screen in the toilet, the survey found.
Males are more likely to engage in both toilet tweeting and drunk posting, says CreditDonkey, perhaps because of the ubiquitous smartphone.
Other survey highlights include:
• 51.4 percent of male respondents have used social media while under the influence of alcohol versus 41.4 percent of female respondents.
• 54.0 percent of male respondents have used social media while on the toilet versus 40.4 percent of female respondents.
• 43.5 percent of all respondents use their smartphone mostly for social networking.

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