Posts Tagged ‘Why’

 

Selling commodities is difficult because people buy on emotion, or instinct if you will. Want and desire are powerful emotions that can stimulate the release of endorphins. It’s why some people are shop-a-holics. It feels good to buy. But it’s not that easy to get emotionally worked up about borax, chlorine, and salt. As an economic good, a commodity has no real differentiation, so small price differences in competing products can make huge differences in total sales.

Think about how you won’t buy gasoline at one gas station because it’s four cents cheaper around the corner. That’s a commodity. Ever buy a piece of art that way? Of course not because art’s value is in the eye of the beholder, is easily differentiated, and consequently will have wide price ranges. When art is sold, it’s sold on the artist’s reputation or the emotion the piece evokes for someone. Marketers work overtime to take commodity-like goods and then pretend they aren’t commodities by creating and building an emotional appeal around the brand.

 Take the above deodorant commercial. Did you hear mention of the product characteristics as a differentiator? Nowhere does this commercial say Old Spice is made with orange, lemon, clary sage, heliotrope, pimento berry and musk, even though those were the original Old Spice ingredients. The creative team instead focused on delivering an emotional image; something with a human connection that ties back to the product.
 
In this case in a humorous way, they are talking about sex-appeal and are really targeting women who are by far the larger purchasers of family groceries still. The subliminal note is if you get Old Spice for your husband, he will look like this …….. or maybe the message is he will ride a horse? I don’t know but I am wearing Old Spice and on a horse right now. Look at me….

 

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10 Reasons why women should drink wine!

10 Reasons why women should drink wine!

 

The red wine is useful if you don’t drink too much. There are some benefits about drinking some red wine for you, women! Have a look:

1) Red wine making your skin younger, i.e. a kind of anti-aging.

 

2) Red wine helping you to sleep better.

 

3) Red wine helping your stomach.

 

4) Red wine increasing your appetite. If you need to eat more food, it’s a good decision.

 

5) Red wine making you stronger. This is a kind of tonic effect.

 

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You might think that a flood of primo wine into the market after one of the best grape harvests ever in 2012 might mean lower prices per bottle. You would be wrong.

Silicon Valley Bank’s State of the Wine Industry 2013 report included a survey of winery operators and found that small price per bottle increases are planned for the year ahead.

That could be because winery owners are seeing a tougher 2013. The report forecasts slower growth in 2013 than in the last two years, dropping from an industrywide 11-15 percent growth in 2012 to 4-8 percent growth in 2013.
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According to a study, funded by Japanese brewing company Sapporo, consuming large quantities of a key ingredient in beer may help protect against winter sniffles.

 

Researchers at Sapporo Medical University found that humulone, a chemical compound found in hops, provides an effective guard against a virus that can cause severe forms of pneumonia and bronchitis in youngsters.

The study found that humulone was particularly effective in curbing the respiratory syncytical (RS) virus.

Jun Fuchimoto, a researcher from the Sapporo, told AFP: “The RS virus can cause serious… read on