Posts Tagged ‘wine marketing’

 

The key to winery social media success is to stay consistent and keep up-to-date with your fans by posting comments about your winery.

 

It’s easy to open a page and be committed to it for a while, but then feeling it’s too time consuming, or getting stumped with writers block, you begin to slowly drift away and hope that the page is running itself. We previously posted a blog about a program we offer, where you can effectively spend 20 minutes a week on Facebook promoting your winery to your customers and now we have a plan to help you utilize those 20 minutes by engaging those clients with 5 Great Topics to Post to Your Facebook Page.

Post about Your Winery Production

Club and potential club members will go to your Facebook page as outsiders looking in. They’re fans of your winery and they want to know what’s happening on the inside, they’ll be curious about what you’re up to. Give them visual access to the inside of your winery by posting pictures about:

•Changes or improvements of your vineyard
•Harvest Season
•Winemaking process
•Bottling
Promote an Event
I can’t remember the last time I got an actual paper invitation in the mail. All of my invitations come electronically anymore. If you want to build wine club memberships, generate a guest list or interest to an upcoming event, or discuss a post event, upload it to Facebook. Share photos and posts of:

•A venue you’re going to that may be outside of your winery
•Internal events that are coming up
•Post internal events
•Release of a new vintage
•A special wine tasting
•A successful cooking class
Read on …

Magic or Science?

Magic or Science?

This is blog post #2 billion on wine marketing. Everybody writes about it. A few of them even have something important to say.

So in summary:

1. Know your market
2. Write well
3. Watch the money roll in.

Ok, we’re getting ahead of ourselves. #3 is patently false. #2 means nothing, you either write well or know how to hire well or perhaps neither. So you may need to work on this. But #1 is the most important here, and that’s what we’ll discuss.

Let’s assume you want to sell wine. Let’s assume you actually make wine or work for a winery. Let’s also assume you make good wine. Selling bad wine requires a skill far beyond our abilities here.

Marketing and selling are not the same thing. To paraphrase marketing guru Peter Drucker, “The aim of wine marketing is to make selling wine superfluous.” So where do you start? Marketing involves everything about your brand: what your labels look like, where you might talk about your wine (advertising, social media, wine events), how people can taste your wine, where they can buy it, etc. Only then will you be in a position to sell your wine. And if your wine is really good, then people who enjoy it can become your best salespeople (now called “brand ambassadors”).

Who buys your wine now? Do you even know? Do you have a tasting room? If so, you do ask for their email addresses and maybe their phone numbers. No? Why not? They are your customers. They want to buy more at some point. Don’t ignore them. Everyone talks about social media (incessantly). Important, yes. But do not neglect email. It’s still (as of this writing) crucial.

If you don’t have a tasting room, do you do winemaker dinners? Tastings at festivals? Wine store events? Do you ask for emails there?

Read on …