Moscato is enjoying a hip hop renaissance having featured in a number of rap songs and it has become a hugely popular drink in the US.
In 2011 sales in the US passed US$300 million and sales in Canada doubled.
The sweet wine has become a particularly popular drink among the 20-30 age group, which may also be down to its increased mentions in song lyrics.
Big rap stars Lil’ Kim and Drake have sung about Moscato, with the latter even trying his hand at a bit of food and wine matching, recommending Moscato with “lobster and shrimp”.
And last week outspoken rap star Nicki Minaj was announced as the new face and part owner of Moscato brand Myx Fusions.
We’ve trawled our urban memory banks (and the internet) and come up with a selection of song and lyrics that have featured the sweet wine.